Choosing where and how to promote your business, personal brand or community group can be challenging. This practical course explores traditional and digital media and how to combine them to reach your target audience.
Students will learn to develop a marketing plan, select suitable media channels and understand the terminology used by advertising and media providers. The course introduces audience ratings, booking advertisements and choosing clear ways for people to respond to your advertising.
Through local and international campaign examples, students will explore how storytelling and creative content can engage an audience. They will also learn how social media can work alongside channels such as radio, television, print and outdoor advertising.
The course will be led by local broadcaster and three-time Australian Commercial Radio Award winner Scotty McLaren. Scotty will share his experience and practical guidance to help students develop ideas and make informed decisions about promoting their activities.
