Social media provides opportunities to share ideas, promote activities and connect with an audience. This practical course explores how to communicate effectively across platforms such as Facebook, TikTok, Instagram and X.
Students will learn to plan content, use storytelling and create engaging posts with tools such as Canva and artificial intelligence (AI). The course also explores social media trends and how platform algorithms can influence the reach of content.
Students will develop strategies they can apply to their own accounts, side businesses, community groups or organisations. Activities will focus on building a social media presence, attracting visitors and reaching a target audience.
The course will be delivered by local broadcaster and three-time Australian Commercial Radio Award winner Scotty McLaren.
